The term “framing effect” refers to differences in how individuals respond to different descriptions or “framings” of the same problem with respect to variations in participant expectations, types of goal setting, and alternative task instructions.
This research uses Kirton’s Adaption-Innovation theory to establish a link between problem framing effects and cognitive style in the specific context of engineering ideation. We are investigating whether expectations of novelty versus familiarity can be used to induce engineers to shift their thinking more adaptively or more innovatively.
The Problem Framing Profile (PFP) is being developed based on the impact of problem framing on students’ ideation. It will be a set of general principles of problem framing to promote ideation flexibility, as well as a collection of example problem statements framed to encourage more innovative or more adaptive ideation.