Many engineering problem-solving activities involve teamwork, especially as the complexity of the problem increases. The team approach requires exploiting the knowledge and expertise of all parties involved, while avoiding conflicts resulting from their differences.
While teaming effects on ideation have been explored in some contexts (with mixed results), further investigation is needed. For example, how do interactions with someone of a different cognitive style impact the degree of novelty in ideation – or the choice of a final concept? Do large cognitive gaps between ideation partners enhance or limit ideation flexibility? We are exploring these and similar questions in this work.
The Dyad Guide is being developed to provide guidance on how to form effective dyads in the ideation process and the impact of cognitive style gaps on the outcomes, both supported by examples from our studies.